Tahiti Tourism online video contest

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As written in this article Tahiti Tourism is using an online video contest to help increase visitors. The contestants submit the videos for a chance to win a free vacation to Tahiti. Contests and Sweepstakes are frequently use in marketing to help increase revenue by adding the chance of incentives for a select few of the many who will compete for the chance to win. This is lso good execution because the visitor videos can be free positive advertsing for Tahiti.