Tahiti Tourism online video contest


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As written in this article Tahiti Tourism is using an online video contest to help increase visitors.  The contestants submit the videos for a chance to win a free vacation to Tahiti.  Contests and Sweepstakes are frequently use in marketing to help increase revenue by adding the chance of incentives for a select few of the many who will compete for the chance to win.  This is lso  good execution because the visitor videos can be free positive advertsing for Tahiti.